we’ve put together a collection of the best Soft Coolers that are currently available on the market. To help you find the perfect Soft Cooler among a wide variety of options, we constantly update our collection with new and trending models.

10 Best Soft Coolers

Based on dozens of customer reviews and ratings, the followings are the top 10 best-selling Soft Coolers:

Top Rated Soft Cooler Reviews

Since we’ve mentioned 10 different models of Soft Coolers on the above list, it may be difficult for you to find the right one for your needs. This is why we listed the key features of each of these Soft Coolers below:

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Product Highlights:

  • Deep Freeze high performance insulation with radiant heat barrier reflects heat rather than absorbing it
  • Patented, “flip open” Zipperless lid allows for quick access to food and drinks; Features FDA compliant HardBody liner with removable SmartShelf
  • Features an Ultra Safe leak proof, easy clean interior lining; Includes insulated front pocket
  • Rhino-Tech water and stain resistant, wipe clean exterior is abrasion and puncture resistant and will not crack over time. Care: Most food residues can be wiped clean with mild soapy water and a damp cloth. This applies to both the interior and exterior of the cooler or lunch bag
  • Adjustable Backsaver shoulder strap with shoulder pad for convenience and usability; Interior liner dimensions: (L x W x H) 12.7″ x 7.6″ x 10.2″
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Product Highlights:

  • Make Adventures Portable: This generous cooler will hold up to 30 cans of your favorite beverage plus ice — fitting for a road trip or a week out in the desert.
  • Leak-Free: A durable zipper keeps your drinks and snacks protected at all costs, preventing spills and leaks.
  • Sweat-Free: Keep your drinks cold for up to 24 hours while avoiding the mess thanks to 2 inches of closed-cell foam and puncture and tear-resistant liner.
  • Lightweight Yet Durable: The Soft Pack is prepared to take on every adventure with a heavy-duty nylon shell.
  • Handles Any Terrain: Every RTIC Soft Pack Cooler floats in water, so your drinks and snacks can go wherever you go, whether that’s swimming in Lake Tahoe or hiking in Glacier.
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Product Highlights:

  • The Hopper Flip 12 has ColdCell Insulation, a closed-cell foam that offers superior cold-holding to ordinary soft coolers, with a capacity of up to 12 cans plus ice
  • Features a 100% leakproof HydroLok Zipper and high-density fabric that withstands punctures and UV rays
  • Its DryHide Shell is waterproof and resistant to punctures, and abrasions so it will hold its own when faced with the hazards of the wild
  • The only personal cooler that’s game for full days in the tree stand, early mornings in the duck boat, or afternoons on the water
  • The Hopper Flip 12 dimensions are 12 5/8 in long x 10 in wide x 11 ½ in high and an empty weight of 3.1 lbs
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Product Highlights:

  • EXTRA LARGE CAPACITY – Extra-large size yet weighs only 1.65 lbs. The Maelstrom Icy Hollow Soft sided cooler will hold up to 75 cans of your favorite drinks plus 2-4 ice packs; or with 60 cans you can add 15 lbs. of ice for long lasting coldness. Whether it’s camping, hiking, picnicking, or a BBQ party, the cooler bag easily packs a lot of food, fruits, beer, meat, or even seafood together. It’s large enough to carry all picnic essentials for the whole family!
  • STAYS COLD LONGER – Thoughtful 5 layer insulation design. Exterior surfaces are made of rip-stop 600D Oxford materials plus one layer of waterproof PVC. Interior layers are thicker, reinforced food-grade PEVA materials with seamless ultrasonic welding for 100% leakproof and tear-resistance. A built-in EPE foam middle layer and 210D liner add additional insulation, allowing the Maelstrom Icy Hollow Soft Sided Cooler Bag to keep food or drinks cold for up to 12 hours.
  • DURABLE – Maelstrom Ice Hollow Soft Sided Cooler Bags have double-stitched carry options. All pick-up points, the shoulder straps and carry handles are reinforced. This cooler bag can handle more weight than you’d prefer to carry. Capacity: 18x12x13.8 inches, 13 Gallons of ice and drinks.
  • UNIQUE DESIGN – Top pull tab with Velcro opening design, easy to access your food without having to open the zipper around the whole top cover, keeping contents cool/warm longer. Ergonomic design with two different ways to carry – adjustable straps and a carrying handle. An integrated bottle opener gives you a quick access to pop open a bottle of beer.
  • VERSATILE – Suitable for all outdoor activities as an all-around soft sided cooler for camping or road trips. It’s the perfect size for food delivery services and a great solution to transport groceries from the store or farmer’s market to your kitchen at home.
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Product Highlights:

  • Insulated Interior: Cooler bag features a silver insulated interior lining that helps keep your warms warm and cools cool. Plus, it’s super easy to wipe clean!
  • Collapsible Soft Cooler: Made with a flexible polyester exterior, this soft cooler bag easily bends/adjusts to fit in any space and folds flat for effortless storage
  • Large Open Design: Insulated tote features one spacious main compartment that easily accommodates drinks, perishable items, and snacks for an entire day. Cooler measures 10.75 inches (27 cm) x 15.5 inches (39 cm) x 7.25 inches (19 cm)
  • Secure Zip Close: Cooler tote has a double zipper closure that wraps around 3 sides that allows for easy packing/unpacking and keeps contents secure
  • Premium Quality: Personal cooler is made of a durable polyester exterior, comfortable shoulder carrying straps, silver insulated interior lining, and a handy zip-around closure that makes it perfect for beach days, picnics, and sporting events
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Product Highlights:

  • The Hopper M30 delivers on a top customer request – a wider, easier opening. Through thoughtful engineering and thorough design, the Hopper M30 replaces a zipper with magnets
  • Hydroshield Closure – Uses powerful magnets to create an ultra leak-resistant shield. Wide-mouth opening makes it easy to get in and out. Dual, Quick-Release Buckles ensure that your Hopper won’t open unexpectedly
  • Coldcell Insulation – Closed-cell foam offers far superior cold-holding to ordinary soft coolers
  • Leakproof Liner – RF welded seams eliminate stitching and provide a leakproof interior liner and waterproof exterior that resists punctures, and UV rays
  • Double-Stitched Carry Options -Every pick-up point is reinforced. Hopper can handle more weight than you’d prefer to carry. Capacity: 7.2 Gallons, 20 cans, 28 lbs. of ice (just ice)
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Product Highlights:

  • Advanced Cooling Performance: High quality insulation in 3 unique layers work together to keep your food and drinks cool up to 3 days. Outer layer has a water-proof surface which ensured no sweat, middle layer is high density foam and the interior is fully lined with leak-proof material
  • 100% Leakproof and Impact Resistant: TOURIT soft cooler features a waterproof and tough shell to resistant to punctures and UV rays. The Airtight Zipper with easy pull tab keeps the bag with cooler leak-proof
  • BPA Free: The liner of soft-sided coolers made from BPA free material, superior quality, competitive price. Perfect companion gear for lunches, beach picnics, park, tail-gating, hiking, camping or backyard use
  • 3 Ways to Carry: With a detachable shoulder strap with pad, top handles and 2 reinforced side grab-n-go handles, you can carry this soft cooler bag hands-free on the shoulder for light loads, or use the top/side handles for heavy carry
  • Perfect Dimensions: Exterior size: 15″ x 10″ x 13 1/5″ (L x W x H), Interior size: 12 4/5″ x 7 9/10″ x 9 9/10″(L x W x H), Empty weight: 1.70kg, can hold 20 cans plus ice, could perfectly be placed in the trunk of the car and the wide-mouth opening of the soft coolers insulated ensure easy access and visibility to your contents
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Product Highlights:

  • Made for comfort, The YETI Hopper M20 is a backpack cooler that can carry up to 18 cans of your favorite beverage (or 26 pounds of ice) while keeping your hands free.
  • MAGSHIELD ACCESS: Powerful magnets create an ultra-leak-resistant shield that stays open when you need it and seals closed with a gentle push.
  • COLDCELL INSULATION: Closed-cell foam offers impressive cold-holding capabilities, helping keep your frosty goods ice cold.
  • DRYHIDE SHELL: High-density fabric withstands punctures and UV rays.
  • HITCHPOINT GRID: Securely attach your SideKick Dry Gear Case or load it up with the YETI Molle Bottle Opener, Molle Zinger, or other multitools.
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Product Highlights:

  • Measurements: The cooler bag can hold up to 30 liters (7.9 gallons) by volume. The overall dimensions of the lunch bag are 15.7*10.6*12.2 inch / 40*27*31 cm.
  • Premium Constructions: The exterior of the Cooler Bag is constructed out of durable 600D Oxford cloth for long time lasting using
  • Multifunction: Large enough for whole-family picnic essentials. It is also ideal for camping, hiking, BBQs, shopping etc.
  • Outer Pockets: Features wide opening for easy loading and unloading. There are 2 side mesh pockets for storing drinks, bottles and even umbrellas. A deep front pocket for putting candies, napkins, keys, and other small stuffs.
  • Portability: Designed with a padded handle and a detachable shoulder strap that offers multiple carrying ways and allows for effortless carrying. It also can be folded flat for space-saving storage.
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Product Highlights:

  • ✔SUPER PERFORMANCE OF COLD HOLDING: ROCK BROS leak proof soft cooler designed with 3 special insulation layers. 1- 420D Nylon TPU material inner with FDA identified, clean and healthy. 2- more than 28mm high density insulation foam in the middle, provide a excellent cold protection. 3- 840D hardest Nylon TPU outside. 3 unique material support up to 48h–32°F cold holding.
  • ✔100% LEAK PROOF & WATERPROOF GUARANTEE: Insulated leak proof soft coolers use the airtight zipper, even the air can not through it( ensure the zipper was closed). Benefit with waterproof 840D nylon TPU, waterproof soft coolers can work well in beach, floating, fishing and road trip. (Attention: For the best leak-proof and waterproof performance, we strengthened the zipper, so it would be a little bit to zipped.)
  • ✔22L SUPER LARGE CAPACITY: Leak-proof soft sided cooler has a large capacity you never seen before. 22L super large capacity can hold nearly 36 cans of beer or coke, meet your daily needed. Portable soft cooler dimensions: 25 1/4*10 3/4*17 inches. Taking ROCK BROS soft cooler to rob the bank, more money u can get.
  • ✔3 USEFUL CARRIER WAYS: Soft pack cooler come with a soft and wide shoulder, you could carry the food and drink easily, also suitable for fishing in the lake. One reinforced top strap and two reinforced side handle straps design, if the ice was too heavy, two person could easily take the sides straps, start your weekend right now.
  • ✔ROCK SOLID GUARANTEE: We offer a 100% satisfaction guarantee. In next 3 years, if any issue or questions about our soft coolers, contact us anytime you want, we will be glad and pleasure to service you.

Video Overview

Top 5 Best Soft Coolers On Amazon 2020

Top 5 Best Soft Coolers On Amazon 2020 Are you looking for the best soft cooler on Amazon of 2020? These are some of the best soft coolers we found so far: …

Final Words

So, these are all of the Best Soft Coolers available on the market. We hope this collection was helpful to find the right Soft Cooler for the money. However, we recommend checking out the features, benefits, and problems of each of these Soft Coolers before taking your decision.